Do you know what current and potential customers will find when they do an online search for your business name? As much as the Internet can help build your small business, it can also cause irrevocable harm if you’re not actively taking the steps to protect your online reputation.
Part of establishing your brand requires securing your online entities. Securing your business name on multiple platforms can prevent brand confusion.
Monitoring your brand is an essential part of protecting your reputation. You should always know what people are saying about your business online. You can hire a company to manage your online reputation or you can do it yourself.
Establish a plan to address comments or answer customer questions and concerns.
Monitoring your online reputation is critical to the success of your business. Customers search the Internet with regularity and a review — negative or positive — can impact your business. Creating a strong and consistent online presence and regularly monitoring it can help ensure accurate online mentions, counteract negative comments, and encourage positive reviews.
Rochelle Robinson is a Business & Wealth Advisor offering business strategy and financial management services. She is passionate about the economic empowerment of women and serves as a financial writer for several online publications.